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    Our Journey

     

    The Evolution of Bendon

    75 years ago, we revolutionised the lingerie industry with lingerie that actually 'bend on' to the body. This month we celebrate mutual progress, change and evolution but most of all, the support we have given each other to lift and free future generations and build a better tomorrow.

     

    Innovative Designs

    In 1967 we reinvented the bra strap by making it stretchy, freeing women from their confined lingerie. Innovation continues in our DNA today, with more recent innovations such as smoothing effect backs in Naturally Me and Weightless Form, and our new bonded technology in Comfit that removes the need for wires or tight elastics. 

    Explore Our Innovations

    We're continuously innovating new designs and styles to make every women feel comfortable and confident for life.

    Comfort

    The bras that make you feel like you're wearing nothing at all.

    Maternity

    Convenient, comfortable, reliable maternity wear.

    My Fit

    Push-up bras for the perfect cleavage enhancement.

    DD-G Cups

    The most supportive, elegant & comfortable DD-G fuller cups.

     

    Offering Over 80 Different Bra Sizes

    We exist to make women feel comfortable by being bra fit experts. We know that women can be so very, very different. Our in-house team have relentlessly crafted comfort for all women with over 80 different bra sizes available, with a style for every occasion. Did you know 80% of women are wearing the wrong size bra?


    Our Best-Selling Comfortable ranges

    The everyday styles you'll love to wear.

     

    Uniquely You

    We believe beauty comes from feeling comfortable in your own skin. At Bendon it is our mission to make all women feel confident and comfotable, and that is what drives us every day in the encounters we have and the decisions we make.

     

    Ultimate Measure of Pleasure

    Women deserve to feel sexy, which is why we brought a touch of glamour into your world to indulge in your deepest desires and pleasures.

    Our range includes three sub-brands, each with intricate details and purposeful designs. So you'll be sure to find what you're looking for.

     

    This Is Me

    In 2021 we launched me. by bendon. This brand connects with the women of today by inspiring them to express their individual style, with confidence and authenticity.

    Our Conscious Choices

    We're committed to making sustainable choices for the love of tomorrow.