When we launched me. by bendon a year ago, we dreamt of creating collections for incredibly talented and beautiful women who are daringly different but share the love of expressing individuality through a mutual obsession for fashionable lingerie.

Two exciting collections later, we're looking back on our customers’ top 7 most-loved bras, and share why they love them and who else needs to try them!

1. Simply Me Full Coverage Contour Bra


Our Simply Me Full Coverage Contour Bra is lightly padded with underwire support, providing a which provides a subtle lift and rounded shape. It’s made from a super-soft modal cotton fabric with a delicate lace overlay and comes in 3 neutral, evening blue plus a new shell pink colour making it the perfect everyday t-shirt bra with a feminine touch. Available up to size 16DD.

Why is Simply Me a bestseller? 

★★★★★ Best bra I’ve ever owned

“Great sizing and not too high in my armpits. I have never felt so comfortable in a bra. I love the little bit of lace to make it less basic! Just the best bra I’ve ever bought. The peony colour is a light colour suited to be a “tan” colour.”

Hannah (NZ)

It’s comfortable without being boring. The cottony softness of the fabric paired with the perfect fit of this bra means smooth on the skin and smooth lines under your outfits. Who doesn't love a bra that you can pop on and forget about! Our customers love this bra as a trans-seasonal everyday staple.

Who does Simply Me suit best?

Small, Bell and teardrop-shaped breasts are best suited for contour bras. The light padding provides women with these breast shapes with a more rounded profile and natural lift. This style is available from size 10A so it is also a great option for first-time bra wearers who are looking for something subtle under school uniforms.

Similar Styles

Sofia Underwire Bra is made from a gorgeous mesh-based floral lace in our signature non-padded balconette shape. It features a delicate neckline and bra band with a soft lace scallop edge that is complemented by gathered satin strapping detail. Available up to a G cup.

Why is Sofia a bestseller?

★★★★★ Delighted

“My new Bendon bra is a sheer delight in more ways than one. Fits like a dream and makes me feel like a million dollars. Arrived super quickly too.”

Margaret  L (AU)

Sofia is simply beautiful in looks and fit. Those who have shopped with us for a long time will recognise this well-loved design at a glance. Sofia is modernised from a heritage style and redesigned to cover an even broader range of cup sizes - up to a G cup. The wide-set straps of balconette bras create an open neckline that is great to wear with low or wide-cut tops and dresses. The lace cup is light and delicate - the cute but sexy look that is just a dream.

Who does Sofia suit best?

This style really flatters round, teardrop and athletic breast shapes. Balconette styles are very flattering and feature horizontally cut cups meaning that it’s less likely to gape on smaller breasts. The cutting of the lace cup also lifts the breasts to give a rounder, fuller look. On women with larger breasts, the non-padded underwire cup gives just the right amount of support and lift that is subtle and classy.

Similar Styles


Stripe Elastic & Papertouch Demi Bra has smooth moulded cups for invisibility under clothes and customised push-up pads to give visibility where it counts. The bold stripe elasticated bra band is minimal in design and maximum in support. Available in 2 colours, black and silver peony, look no further for an understated everyday push-up bra. Available up to 16DD.

Why is Stripe Elastic & Papertouch Demi Bra a bestseller?

★★★★★ LOVE

“Buying online I wasn't sure what to expect, but I am beyond pleased with this! The bra is so lightweight and super comfortable - bonus having the elastic on the sides, I have found it doesn't dig in or leave a mark at all. There is a tiny bit of push up padding so I had to exchange in-store for the size up but overall so happy!”

Meg H (NZ)

The paper-touch elastic on the bra band is the X-factor in this style. With a crisp hand-feel that moves with the body, no wonder this is a customer fav! The demi cups (covering 50-75% of the breasts) plus light padding mean you can get a little extra boost while keeping it au naturale. This style is great for those looking for an everyday bra to work with low neckline clothing. New colour Mimosa, a glorious mango yellow, is coming soon - follow us on Instagram and be the first to know!

Who does Stripe Elastic & Papertouch Demi Bra suit best?

This style looks best on just about any breast shape! The cups of this demi bra are shorter in height than usual. This cut pushes the breasts upward which means that you will look naturally fuller and rounder without the need for heavy padding.

Similar Styles

Geometric Lace Full Coverage Contour Bra features a feminine geometric floral lace bra band with a scallop running along the cradle. The lace is overlaid on top of a contrasting coloured elastic around the body which emphasises the scallop in the lace and creates a sporty look. The memory foam-lined cups gives the ultimate natural shape. Available up to size 16DD.

Why is Geometric Lace Bestseller?

★★★★★ The perfect all rounder bra

“As we all know, bra-shopping is a nightmare. I have worn these bras for years, they are comfortable and practical, whilst still being feminine and pretty. Your boobs look even better and the bra gives great cleavage. Highly recommend. Once you know your size you can just order them online for a totally stress-free and efficient shopping experience!”

Naomi A (NZ)

Another refreshed heritage style with a well-loved fit and modernised detailing. Memory foam cups mould to the shape of your breasts as they absorb the temperature of your body, creating the perfect fit for YOU. What’s more is that just like memory foam pillows, these cups are great at retaining its shape - so any creases or folds that happen in the wardrobe (or in a suitcase!) will disappear once you wear your bra again. 

Who does Geometric Lace suit best?

This style looks amazing on almost any breast shape. As mentioned above, the memory foam cups mould to your breasts and create the perfect fit as you get ready for your day. Full coverage bras are also great for women with large breasts who prefer a supportive fit that feels extra “secure”.

Similar Styles

Our Elodie Maternity Bra is made from a velvety soft, stretch cotton fabric that is breathable and easy-care. The A-frame cups feature nursing clips that allow easy dropping of cup with one hand for feeding. The 2-toned fabric and frill elastic adds a feminine touch. Available up to size 16G.

Why is Elodie a bestseller? 

★★★★★ Favourite Nursing Bra

“Of the various brands of nursing bras that I've purchased, this is my favourite - in fact I just purchased another 3! The material is so soft & comfortable, the cups have no seams so there's no rubbing or need for nursing pads. It's also kept it's shape well & hasn't stretched so that it still fits well even after 18 months of use. Highly recommended!”

Karen G (AU)

Elodie’s fabric is at the core of our customers’ love for the bra. The stretchy fabric, as well as the 6-set of hook and eye closure, means it can cater to body changes during and after pregnancy. The softness of the fabric is also great as skin can often be extra sensitive during pregnancy. Expecting mums are going through extensive magical changes, so it’s important to ensure your breasts are supported during pregnancy. We guarantee you’ll find a little slice of heaven in a super comfortable maternity bra like Elodie.

Who does Elodie Maternity Bra suit best?

Elodie works great for most breast shapes as the soft stretchy fabric provides women with much versatility. Though this is a maternity bra, it has also been a great option for many mature women with tender/sensitive skin looking for wire-free bras. 

Similar Styles


Our Morning Lola Underwire Bra is made from a modern textured mesh that is eye-catching and comfortable complemented by a delicate picot edged neckline. The sexy plunge silhouette accentuates cleavage with a double dart to provide extra side bust support. Available up to 14DD.

Why is Morning Lola a bestseller?

★★★★★ Feels sexy

"I have always had trouble buying bras since having children, but this one has made me feel so good! The fit is spot on, the cut is sexy and containing (if you know what I mean!) and looks and feels great under anything." 

Mai L (NZ)

The perfect cohesion of sexy and comfort. The sexy plunge design accentuates cleavage, whilst the stylish, lightweight mesh brings comfort and makes it great for the summer. 

Who does Morning Lola Underwire Bra suir best?

This style looks best on wide set, slim or round breast shapes. A Plunge bra can limit breast movement by pushing the breasts together, also creating a flattering cleavage!  

Similar Styles


Keyhole Boost Bra combines a smooth mircofibre fabric with a feminine lace along the cradle and bra band. The soft-gel padded cup provides a subtle uplift and excellent coverage. The little signature peek-a-boo keyhole cutouts at the top of the cups are flirty and sweet. Available up to 16DD.

Why is Keyhole Boost Bra a Bestseller?

★★★★★ Will purchase again

“Good value for money. Very flattering. Not feeling great about my body currently after recently having a bub and put this on and felt a million bucks. Will buy more!”

Nicola (AU)

Keyhole Boost Bra is a crowd favourite because of its stunning, comfortable shape. This bra is extremely flattering, especially the perfectly placed keyhole cutout and contrast bow detailing, giving you that confidence boost to lift you up all day long.

Who does Keyhole Boost Bra suit best?

This bra also suits a variety of breast shapes. Everyday bras don’t need to be boring, and Keyhole Boost Bra provides just that.

Similar Styles

Shop the latest fashion lingerie at Bendon Lingerie


There are new fashion ranges landing at Bendon Lingerie every month. Be the first to know about the latest me. by bendon collection drops by following us on Instagram or check out our latest arrivals here.

If you’re unsure of the style or fit you need, why not give our Fit Finder a go? Alternatively, reach out to us on live chat and speak to our team of experts. 

Want more? Check out our other bra guides

Everything You Need To Know About Push-Up Bras

Ultimate Guide To Strapless Bras

Ultimate Guide to Wire-Free Bras