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Lovable is part of the Bendon Group's portfolio of brands. Acquired in 2011, you can shop the latest collection here.

Vibrant and youthful, Lovable offers fashionable, feminine everyday lingerie that makes you feel comfortable and irresistible.

The collection is available in many bright colours, so you can dress for any occasion, or mood, in Lovable's comfortable fashionable lingerie.

Since 2006, former Miss Universe Jennifer Hawkins has been Lovable's brand ambassador, inspiring the brand's energy and style.

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