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Everyday Comfort by Lovable

Lovable is the go-to brand for comfort and style. With Classic colours on Lovable favourites. Ultra soft and available in soft cup styles, it is the perfect first bra style.

Lovable for comfy Bra and Underwear sets

Cool Blue Hues for new season

Our most loved styles in a new Blue colour

Discover Lovable Seamless Styles in Soft Cup and Contour Bra Styles

Discover Lovable Seamless Styles

Ultra soft, Designed for comfort. No digging in, no lines and soft to touch.

Discover Lovable Seamless Styles