Bendon Lingerie: Home of your favourite lingerie and men's underwear brands

Founded in New Zealand in 1947, Bendon Lingerie has been supporting and uplifting New Zealand women for over 70 years. We have long been recognized as global leaders in intimates, swim and sleepwear products.

The Bendon Lingerie collection is comprised of 12 different internationally recognised lingerie labels. These include: Pleasure State, Heidi Klum Intimates, Lovable, Fayreform, Bendon, Heidi Klum Man, Heidi Klum Swim, Naked, Hickory, Frederick’s of Hollywood, Bendon Man, and Heidi Klum Solutions

You can easily discover and shop our 1000+ products online by our comprehensive category listing of: Bras, Briefs, Swimwear, Underwire Bras, Strapless Bras, Push-up Bras, Menswear, Thongs, Sleepwear, Shapewear, Maternity Bras, Wire-free Bras, Sports Bras, and D-G Cup Bras.

Our aim is to create a product selection that encompasses all life events. We also specialize in Breastfeeding Bras, Post-surgery Bras, Mastectomy Bras and Bra fitting.

With over 30 retail and outlet stores across New Zealand, as well as our online shop that delivers to all corners of New Zealand, we’re sure you’ll find exactly what you’re after at Bendon Lingerie.