The insider blog

Body mind

July 16, 2025

How to Wash Your Bras Without Ruining Them

here’s our no-judgement, step-by-step guide to washing your bras properly — so they stay beautiful, supportive, and in your drawer for the long haul.

Read more

Body mind

June 12, 2025

First Bra? Here's What You (and Your Teen) Need to Know (Without Either of You Dying of Embarrassment)

Let's talk about that moment. Not the first kiss. Not the first phone. I'm talking about the first bra — that universal rite of passage that's equal parts exciting, awkward, confusing, and "Mum, c...

Read more

Body mind

June 06, 2025

Your Guide to Looking (and Feeling) Great in Lingerie

Let’s get one thing clear: lingerie isn’t just about looking good. It’s about feeling something — supported, empowered, maybe a little cheeky, definitely comfortable. And yes, sometimes sexy… but o...

Read more