Black and white image of a woman in athletic wear with a towel on her head, standing against a plain background.

The insider blog

Woman smiling wearing red lacey bra with sparkly silver sequin bag balanced on her head standing against a grey background

Fit experts

No Woman is One Woman

Women are not one note. Not one mood. Not one role. They are layered. Evolving. Capable of holding strength and softness in the same breath. At Bendon, we have never believed in fitting women into ...

Read more
The Truth About Bra Sizes: Why We're All Getting It Wrong (And How To Fix It)

Fit experts

The Truth About Bra Sizes: Why We're All Getting It Wrong (And How To Fix It)

Let's have a heart-to-heart about something we rarely discuss but deal with every single day – our bras. Here's the uncomfortable truth: about 8 in 10 of us are wearing the wrong size. That's not ...

Read more
7 Push Up Bras for creating perfect cleavage

Fit experts

7 Push Up Bras for creating perfect cleavage

Every woman should have a push-up bra in their lingerie drawer because this style has the ability to transform outfits from a chic day-look to a spicy evening ensemble. It can be tricky to know exa...

Read more