Bra better : Whatever your Life Needs it needs a better Bra

Bra Better

Bendon has unveiled its new brand ethos, “Bra Better,” across both Australian and New Zealand markets, marking a bold step forward in aligning with the evolving needs of women today. It is a celebration of Bendon’s legacy and its commitment to crafting bras that meet the diverse needs of every woman.

For the last 77 years, we’ve been supporting women and their breasts through every stage of life. But as the world and the lives of women have evolved, so too has Bendon. It’s time to reintroduce ourselves—not just as a brand with decades of expertise but as one that truly gets the modern woman. From life’s big milestones to its everyday moments, Bendon offers bras that fit, flatter, and empower.

“We’re not just about beautiful, expertly designed bras—we’re about being relevant to how women live today,” says Anna Johnson, CEO of Bendon. “Whether it’s pregnancy, recovery, a fresh start, or simply a lazy Sunday at home, we believe every life moment deserves a better bra.”

Unlike other campaigns, “Bra Better” isn’t a fleeting initiative; it’s an ethos that runs through every part of tbusiness. Bendon is passionate about breaking down barriers and ensuring all women feel confident, comfortable, and seen.

Discover our Bra Better campaign

Shop New Arrivals

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Intrigue Contour Bra in DAZZLING BLUE. Feature shot
Model wears Intrigue Contour Bra in DAZZLING BLUE. On body front view
Buy 2 save 20% or Buy 3 save 30%
Fayreform Intrigue Contour Bra
$79.95 NZD
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Coco Divine Contour Bra in MEDITERRANEA. Feature shot
Model wears Coco Divine Contour Bra in MEDITERRANEA. On body front view
Buy 2 save 20% or Buy 3 save 30%
Bendon Coco Divine Contour Bra
$59.95 NZD
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Sofia Underwire Bra in DAZZLING BLUE. Feature shot
Model wears Sofia Underwire Bra in DAZZLING BLUE. On body front view
Buy 2 save 20% or Buy 3 save 30%
Bendon Sofia Underwire Bra
$74.95 NZD
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Lace Impact Underwire Bra in BLACK. Feature shot
Model wears Lace Impact Underwire Bra in BLACK. On body front view
Buy 2 save 20% or Buy 3 save 30%
Pleasure State Lace Impact Underwire Bra
$74.95 NZD
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Lace Impact Contour Bra in BLACK. Feature shot
Model wears Lace Impact Contour Bra in BLACK. On body front view
Buy 2 save 20% or Buy 3 save 30%
Pleasure State Lace Impact Contour Bra
$89.95 NZD
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Model wears Sofia Contour Bra in DAZZLING BLUE. On body front view
Sofia Contour Bra in DAZZLING BLUE. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Sofia Contour Bra
$69.95 NZD
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Bendon Body Contour Bra in PURPLE VELVET. Feature shot
Model wears Bendon Body Contour Bra in PURPLE VELVET. On body front view
Buy 2 save 20% or Buy 3 save 30%
Bendon Bendon Body Contour Bra
$64.95 NZD
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My Fit Lace 200% Boost Push Up Bra in MEDITERRANEA. Feature shot
Model wears My Fit Lace 200% Boost Push Up Bra in MEDITERRANEA. On body front view
Buy 2 save 20% or Buy 3 save 30%
Pleasure State My Fit Lace 200% Boost Push Up Bra
$79.95 NZD
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Model wears My Fit Lace Thong in MEDITERRANEA. On body front view
My Fit Lace Thong in MEDITERRANEA. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Pleasure State My Fit Lace Thong
$29.95 NZD
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Model wears Understatement Slip in BLACK. On body front view
Understatement Slip in BLACK. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Understatement Slip
$39.95 NZD
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Understatement Slip in LATTE. Feature shot
Model wears Understatement Slip in LATTE. On body front view
Buy 2 save 20% or Buy 3 save 30%
Bendon Understatement Slip
$39.95 NZD
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Model wears Understatement Slip in BLACK. On body front view
Model wears Understatement Slip in BLACK. On body side view
Buy 2 save 20% or Buy 3 save 30%
Bendon Understatement Slip
$29.95 NZD
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Model wears Understatement Slip in LATTE. On body front view
Model wears Understatement Slip in LATTE. On body side view
Buy 2 save 20% or Buy 3 save 30%
Bendon Understatement Slip
$29.95 NZD
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Model wears Lace Impact Thong in BLACK. On body front view
Lace Impact Thong in BLACK. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Pleasure State Lace Impact Thong
$39.95 NZD
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Lace Impact Brazilian in BLACK. Feature shot
Model wears Lace Impact Brazilian in BLACK. On body front view
Buy 2 save 20% or Buy 3 save 30%
Pleasure State Lace Impact Brazilian
$49.95 NZD
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Model wears Lace Impact Short in BLACK. On body front view
Model wears Lace Impact Short in BLACK. On body side view
Buy 2 save 20% or Buy 3 save 30%
Pleasure State Lace Impact Short
$59.95 NZD
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Laurel Underwire Bra in FIG. Feature shot
Model wears Laurel Underwire Bra in FIG. On body front view
Buy 2 save 20% or Buy 3 save 30%
Fayreform Laurel Underwire Bra
$74.95 NZD
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Model wears Intrigue Midi in DAZZLING BLUE. On body front view
Intrigue Midi in DAZZLING BLUE. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Fayreform Intrigue Midi
$39.95 NZD
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Laurel High Cut Brief in FIG. Feature shot
Model wears Laurel High Cut Brief in FIG. On body front view
Buy 2 save 20% or Buy 3 save 30%
Fayreform Laurel High Cut Brief
$39.95 NZD
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Model wears Body Cotton Full Brief in PURPLE VELVET. On body front view
Model wears Body Cotton Full Brief in PURPLE VELVET. On body side view
3 for $45
Bendon Body Cotton Full Brief
$19.95 NZD
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Model wears Body Cotton High Cut Brief in PURPLE VELVET. On body front view
Model wears Body Cotton High Cut Brief in PURPLE VELVET. On body side view
3 for $45
Bendon Body Cotton High Cut Brief
$19.95 NZD
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Model wears Sofia Bikini in DAZZLING BLUE. On body front view
Sofia Bikini in DAZZLING BLUE. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Sofia Bikini
$39.95 NZD
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Model wears Body Cotton Bikini in PURPLE VELVET. On body front view
Model wears Body Cotton Bikini in PURPLE VELVET. On body side view
3 for $45
Bendon Body Cotton Bikini
$19.95 NZD
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Model wears Bold Stripe Mens Trunk in MEDIEVAL/GARNET STRIPE. On body front view
Bold Stripe Mens Trunk in MEDIEVAL/GARNET STRIPE. Feature shot
3 for $65
Bendon Bold Stripe Mens Trunk
$34.95 NZD
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Model wears Retros Print Mens Trunk in ART TILE PRINT. On body front view
Retros Print Mens Trunk in ART TILE PRINT. Feature shot
3 for $65
Bendon Retros Print Mens Trunk
$34.95 NZD
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Model wears Bamboo Mens Trunk in GARNET. On body front view
Bamboo Mens Trunk in GARNET. Feature shot
3 for $65
Bendon Bamboo Mens Trunk
$39.95 NZD
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Madison Contour Bra in PURPLE VELVET. Flat lay front view
Bendon Madison Contour Bra
$30.00 NZD $59.95
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Model wears Flawless Form Contour Bra in MEDITERRANEA. On body front view
Model wears Flawless Form Contour Bra in MEDITERRANEA. On body side view
Buy 2 save 20% or Buy 3 save 30%
Bendon Flawless Form Contour Bra
$69.95 NZD
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Only Mine Bikini in PURPLE VELVET. Flat lay front view
Bendon Only Mine Bikini
$20.00 NZD $39.95
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Model wears Coco Divine Bikini in MEDITERRANEA. On body front view
Coco Divine Bikini in MEDITERRANEA. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Coco Divine Bikini
$29.95 NZD
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Madison Bikini in PURPLE VELVET. Flat lay front view
Bendon Madison Bikini
$15.00 NZD $29.95
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Model wears Seamless Soft Bikini in DAZZLING BLUE. On body front view
Model wears Seamless Soft Bikini in DAZZLING BLUE. On body side view
3 for $45
Bendon Seamless Soft Bikini
$19.95 NZD
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Model wears Seamless Soft Full Brief in DAZZLING BLUE. On body front view
Model wears Seamless Soft Full Brief in DAZZLING BLUE. On body side view
3 for $45
Bendon Seamless Soft Full Brief
$19.95 NZD
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Model wears Sofia Thong in DAZZLING BLUE. On body front view
Sofia Thong in DAZZLING BLUE. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Sofia Thong
$29.95 NZD
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Model wears Seamless Soft Thong in DAZZLING BLUE. On body front view
Model wears Seamless Soft Thong in DAZZLING BLUE. On body side view
3 for $45
Bendon Seamless Soft Thong
$19.95 NZD
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Only Mine Contour Bra in PURPLE VELVET. Flat lay front view
Bendon Only Mine Contour Bra
$40.00 NZD $79.95
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Bendon Sports Underwire Bra in COSAIR/MOSAIC BLUE. Flat lay front view
Bendon Bendon Sports Underwire Bra
$30.00 NZD $59.95
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Makayla Contour Bra in EVENING SAND. Flat lay front view
Pleasure State Makayla Contour Bra
$40.00 NZD $69.95
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Makayla Brazilian in EVENING SAND. Flat lay front view
Pleasure State Makayla Brazilian
$20.00 NZD $39.95
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Model wears Extra-Ordinary Bandeau in FIG. On body front view
Extra-Ordinary Bandeau in FIG. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Extra-Ordinary Bandeau
$34.95 NZD
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Model wears Extra-Ordinary Bodysuit in FIG. On body front view
Model wears Extra-Ordinary Bodysuit in FIG. On body side view
Buy 2 save 20% or Buy 3 save 30%
Bendon Extra-Ordinary Bodysuit
$59.95 NZD
Model wears Embrace Contour Bra in FESTIVAL BLOOM. On body front view
Embrace Contour Bra in FESTIVAL BLOOM. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Embrace Contour Bra
$59.95 NZD
Model wears Embrace Bikini in FESTIVAL BLOOM. On body front view
Embrace Bikini in FESTIVAL BLOOM. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Embrace Bikini
$29.95 NZD
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Model wears Body Cotton High Cut Brief in SKYWAY. On body front view
Model wears Body Cotton High Cut Brief in SKYWAY. On body side view
3 for $45
Bendon Body Cotton High Cut Brief
$19.95 NZD
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Model wears Body Cotton Bikini in SKYWAY. On body front view
Model wears Body Cotton Bikini in SKYWAY. On body side view
3 for $45
Bendon Body Cotton Bikini
$19.95 NZD
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Alessandra Thong in SKYWAY ANIMAL PRINT. Flat lay front view
Bendon Alessandra Thong
$29.95 NZD
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Model wears Bamboo Mens Brief in DARK OLIVE. On body front view
Bamboo Mens Brief in DARK OLIVE. Feature shot
3 for $65
Bendon Bamboo Mens Brief
$34.95 NZD
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Model wears Rugby Stripe Mens Trunk in OLIVE/NUTRIA/OATMEAL. On body front view
Rugby Stripe Mens Trunk in OLIVE/NUTRIA/OATMEAL. Feature shot
3 for $65
Bendon Rugby Stripe Mens Trunk
$34.95 NZD
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Model wears Retros Print Mens Trunk in FIG MONSTERA PRINT. On body front view
Retros Print Mens Trunk in FIG MONSTERA PRINT. Feature shot
3 for $65
Bendon Retros Print Mens Trunk
$34.95 NZD
new
Model wears Retros Print Mens Trunk in IRONCREST PRINT. On body front view
Retros Print Mens Trunk in IRONCREST PRINT. Feature shot
3 for $65
Bendon Retros Print Mens Trunk
$34.95 NZD