Napier Bendon Lingerie

Bendon Lingerie Napier is a specialist lingerie and bra fitting store located in central Napier. We are your centrally located Bra Fitting Specialists serving customers across the Hawke's Bay, including Napier, Hastings, Havelock North, Taradale and beyond.

Our experienced fit specialists help women find comfortable, supportive bras, lingerie, sleepwear, maternity bras, post-surgery bras and everyday essentials across a wide range of sizes up to a G Cup.


Napier Bendon Lingerie

70 Emerson Street, Napier South, Napier 4110

Phone: (06) 835 1616


Mon 9am-5pm

Tue 9am-5pm

Wed 9am-5pm

Thu 9am-5pm

Fri 9am-5pm

Sat 9am-4pm

Sun 10am-4pm

Special Trading Hours:

Matariki Friday 10th July - 10am-4pm

Specialising in:

  • Professional Bra Fittings
  • First Bra Fittings
  • Post Surgery Bra fittings
  • Maternity Bra Fittings
  • Sports Bra Fitting
  • Bridal Lingerie and Event Solutions
  • Supportive Everyday Comfort styles
Three women wearing lacey nude, black and white bras and matching briefs standing against a neutral background

Did you know that research suggests 80% of women are wearing the wrong size bra

A great fitting bra does a number of things! It’s more comfortable, it makes your clothes look more flattering, improves your posture, and it can give you more confidence in how you look and feel. Getting fitted in-store doesn't have to be scary, our bra fit experts are super friendly and knowledgeable and want to make the experience as stress-free as possible for you.

  • You can get fitted at any one of our Bendon stores or outlets. Use our handy store finder to find the nearest location to you.

    Bra fittings at Bendon are FREE and there’s no need to make an appointment, our trained fit experts are available to help you at any time.

    You can get fitted solo or get fitted with a friend! 

  • Firstly We'll measure you (over your clothes) with a tape measure and from there we will know your size. We’ll talk with you about what you like and are looking for in a bra, be it colour, fabric or occasion. Once you’re in your fave, we’ll check your fit and make any adjustments to ensure your fit is perfect. You are welcome to bring different outfits to your fitting if you’re looking for a bra to wear for an occasion or want something that will work for multiple looks.

    The whole process takes less than 3 minutes! 

    Our goal is to have you leave the store feeling more confident and more comfortable than you have in a long time. You will also have a better idea of what your true bra size is and what styles are most flattering so future bra shopping will be a breeze.  

  • Breast sizes change throughout out lives. Bendon recommends being refitted every 6 months or when you have any major life events - such as pregnancy, surgery or body fluctuations.

    We are all different shapes

    And this particularly applies to our breasts. Your breasts may not even be exactly the same size. 

    There's a lot of room for differences

    Bras are quite complex garments, ours are often made up of minimum of 26 parts, so there is a lot of room for differences to exist.

    It can be tricky finding a brand and style you like

    You might find a brand you love, but each brand has different bra styles that are suited to different shapes of breasts


  • The primary signs of an ill-fitting bra include a back band that rides up, shoulder straps digging in, or breast tissue spilling over the top or sides of the cups

    Things to look out for:

    • Underwire feels uncomfortable 
    • Straps feel too tight, or too loose 
    • Bulging over the cups 
    • Bra strap rides up at the back 
    • Centre front is too loose or digs in 
    • A professional bra fitting with Bendon means saying bye-bye to bad-fitting bras.  
  • A well-fitting bra should mean you barely feel like you are wearing it. Your straps shouldn’t dig in and the band should fit comfortably around your body giving you the support you need. Your bra cups shouldn't gape, and your breasts shouldn't spill out but be supported and uplifted.  

    A bra fitting at Bendon can take care of these fit issues. The benefits will be obvious! You will feel like your clothes fit better and sit smoothly over your bra. Plus, you won’t have to deal with tugging at straps or pulling up your bra through the day. Not only can you feel and look better, but a well-fitting bra is better for your body, as you will have improved posture and support where you need it most.